My Unfair Advantage- Rachel Mead

10 Resources: valuable, inimitable, rare, non-substitutable

1. Demand-
The two things students need most is good grades and money and there isn't anything else that meets those needs together. This service can provide both of things to our customers which makes it valuable. I have not heard of a service like this one which is why it is rare and non-substitutable.

2. Customers- Our customers are valuable because they are our number one priority. Our customers will all be students who need money which makes them inimitable and non-substitutable to this service. Although the student population isn't rare, our target population is different than most services because most only offer money to students without offering good grades as well.

3. Customer Service- Again, our customers are our main priority so it's important for us to cater to their needs which is why our customer service is valuable, non-substitutable, and inimitable. It is not rare because we will hold ourselves to the best standards as other businesses have.

4. Employment Security- We offer both our customers and staff with jobs which is what makes our Employment Security valuable, inimitable, rare, and non-substitutable.

5. Business Opportunity- Our customers will have the chance to work with some of our select suppliers if they choose. I can't name one business that does this so I would say our business opportunities are all valuable, inimitable, rare, and non-substitutable.

6. Succession Planning- Our service helps students with time management by making it easier to earn money and earn good grades. I believe this leads to future success especially if customers take advantage of working with some of our suppliers. This makes our Succession Planning valuable, inimitable, rare, and non-substitutable.

7. Staff- Our faculty is great because of our mission to serve the customer over everything else. They are very reliable and most will have been involved with education previously. Our faculty is rare and inimitable because our entire business is rare so they are participating in something new. They are valuable because of the amount of organization and documentation we have to handle. As far as staff being non-substitutable, we are always open to welcoming new staff and teaching them how to be a part of our program.

8. System Development- We will always be working on ways to expand our program and resources so that we can meet the needs of our customers. This will help us stay above the competition (that we will have created). This makes us valuable, inimitable, rare, and non-substitutable.

9. Organizational Integration- We will spend a lot of time organizing and making sure no one's information gets mixed up. We want our students to be able to trust us and we want to show them we can responsible with their information. This is what makes us valuable and rare. Again, because of what this service entails, it will be hard for other companies to copy or replace the systems we will use.

10. Document Management- Again, similar to the last resource, we will be taking care of a lot of documents so we want to keep everything confidential. For the reasons stated in the previous resource, our document management will constantly be up to date and taken care of which makes it valuable, inimitable, rare, and non-substitutable.

I believe my top resource is "Demand" because the majority of people I interviewed have said they would love to be paid for studying and how much it would benefit them. I think this program, if executed properly, would continue to be successful because we will always have students who need money and to study.