1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I really appreciated that the author pointed out how technical it can be to start a business in regards to money, property, and resources. There's a lot of detail to pay attention to when starting a business.
2) Identify at least one part of the reading that was confusing to you.
I was somewhat confused on a few of the charts. They looked like just a bunch of numbers to me and it was hard to identify the different components and variables.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would ask the author if there's a standard range to be in with a cash flow budget and how much one should spend on advertising and resources and how much they should leave set aside as a cushion.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
There wasn't anything significant I thought the author was wrong about other than his use of the word "assumption". When I think of the word, it tends to have a bad connotation and he uses it to explain that entrepreneurs assume where their money comes from and bases validity on the assumed moneys. This just sounds a little contradictory although I'm sure he didn't mean it that way.
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