1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The first thing that really stood out to me was that primary and secondary data could be expensive. I was surprised that doing research on a company would even cost any money because I wouldn't expect that tools or resources would need to be bought and the researcher would simply just need to look through papers.
2) Identify at least one part of the reading that was confusing to you.
None of this reading was really confusing. I think the author did a good job in this chapter. However, once again, I wish he would explain a little more in detail the vocabulary terms he uses. Other than that, this chapter was very straight forward.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would ask the author why he thinks certain survey research techniques are more advantageous than others and also if he thinks these statistics will change in the next few years.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
There wasn't much I thought the author was wrong about other than the emphasis on the amount of money it takes to research previous data about a company. I feel that if you're working for that company already, that information should be readily available to you because you're the one trying to make that company better. This information shouldn't be too hard to find.
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