Could you please provide a brief description of your business?
Consilario Scholastic Consulting Services aims to provide high school students with the necessary guidance to get in to colleges that are the best fit for their interests and abilities. With typical school counselor caseloads at averages over 400 to 1, private consulting for college guidance is almost necessary to ensure a student's best chances for college admittance. Consilario guides and monitors all of the necessary components to be admitted into first choice colleges such as volunteerism, academics, testing, applications, essays and scholarships.
Who are your target customers?
Target customers are families from middle and upper socioeconomic demographics with children in high school. These families know little about the college admittance process or do not have the time to monitor and ensure best practices for meeting college entrance criteria.
What are your customers unmet needs?
Customers' unmet needs are the knowledge of the colleges and their admissions processes; the tracking of volunteer hours and placement in activities that demonstrate leadership and passion; connections to various services for tutoring and test preparation; advice on best high school courses of study in order to gain college admission.
Where do you find your customers?
Customers are found by word of mouth. Advertising will take place at middle school functions where parents are beliguired by high school choice and future plans for their children. Social media and a website will also help funnel clientelle to the business.
What are your customer's demographics?
Customers are primarily affluent members of the county who have moved into the area after completing their schooling. They know little about the educational offerings of the area but value education and are willing to pay money for a better educational service than what is offered at their child's school.
I then interviewed three target customers and asked them who they thought his twenty percent came from. Their responses matched Trevor's because his business directly works with families who are interested in gaining help from an adviser who aids them in helping their child through the college application process.
Hey Rachel! Wow, this is an awesome business. I know I would have loved this when I was in high school but I was very overwhelmed with the whole process. I'm glad he is aware of who his target audience is. Great job on this assignment! Good luck with the rest of your assignments! Unfortunately I was not able complete this assignment. Feel free to check out my blog: http://rachelecarter.blogspot.com/
ReplyDeleteHi, Rachel. I immigrated from Colombia when I was very young. Although both of my parents are college grads, they knew little about the process. I think a company like this is very much needed. Check out my blog: http://camivilla10.blogspot.com/2016/02/the-twenty-percent.html
ReplyDeleteHello Rachel,
ReplyDeletethis is a pretty cool business Trevor has. I'm wondering how big it could get with just a little advertising, as a dad with a daughter in college this would have been very handy when she was in high school making sure all her ducks were in a row. It seemed your recorded interview's lined up with Trevor, therefore, I would think he has a rather good grasp on his customer base. Check my blog out,
http://keithjrsideas.blogspot.com/2016/02/the-twenty-percent.html
It seems like Trevor Bliss's 20% is wealthy people, especially those who are new to the area. It is great that Trevor can quickly identify the 20% so they can continue to market correctly to them. With this in mind, maybe focusing on helping kids find not only what school they want and how to get in, but also helping them find what they think they will be successful in is something that market would value. The entrepreneur I was hoping to interview wasn't available, but you can see my blog here: http://brientrep.blogspot.com/
ReplyDeleteRachel,
ReplyDeleteThis is a really cool business. I wish I would have had this service in high school because I was so overwhelmed with APs and clubs and sports that school was hard for me. I like how you included the transcript with the entrepreneur rather than just a summary. I think he really understands his customer base because his customers said similar things. I also talked about a tutoring company. Great job! You can check out my twenty percent post here:http://taylertibbits.blogspot.com/2016/02/the-twenty-percent.html